ALAMOSA – The San Luis Valley Brand website is now live.  
Located at www.slvcoloradogenuine.com, the website is part of a larger branding effort that included a community vote in April 2017 to select a logo for the San Luis Valley Brand. This branding effort reflects on-going activity to create a powerful positive image for the variety of communities, organizations, and enterprises in the San Luis Valley, especially as they invite tourists, new residents, and businesses.  
The website and logo are part of a Blueprint 2.0 grant awarded to Valley Initiative Partners in 2016. VIP is an ad hoc group including municipal and county governments, economic development and tourism groups, and higher education institutions including Adams State University and Trinidad State Junior College, drawn from all over the San Luis Valley. It began its work in March 2015.
The logo and branding website are part of a broader effort to tell the stories of the San Luis Valley, both to enhance cooperation among the diverse entities in the Valley and to market the Valley as a whole to outsiders. The core branding message celebrates “our distinctive communities and supportive business environment” and promotes “the Valley” as “a journey with a destination for everyone. This big city alternative promises to be a place that awakens your potential & sustains opportunity.”
Alamosa City Council member Liz Hensley strongly endorses the branding process: “This branding initiative has been a great process with involvement from all of the communities in the San Luis Valley. We are very diverse and unique and we do not want to diminish or dilute that, but if we work together to share the SLV brand it will make us stronger both collectively and on an individual level. The synergy of us as a whole will be stronger than any of us can do independently.”
VIP is asking that businesses, counties, municipalities, civic groups, economic development and tourism organizations adopt the logo and display it on their websites, letterheads, and business locations. Visit the website to obtain the logo.